Colorway Inc.

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Our History

Stepping off gritty Boyle Street in East Los Angeles and into our whitewashed interior, you immediately realize you have not entered the workplace of your typical textile supplier. Crystal chandeliers in iron birdcages light up the pale linen-upholstered chairs, antique tables, and natural wood plank floors. Lovely floral pieces abound, as well. "Welcome to our home," says the doyenne descending the stairs in a layered millefiori blouse. A home we call, Colorway.

Nasrin Atashkari

Our President & CEO

Nasrin Atashkari has garnered a devoted following of clientele that appreciates her impeccable taste and inventive aesthetic, not to mention her insistence on first-class service. "Twenty-four seven, you see a light on - someone is always watching". That is the service we cater to - high-end, contemporary designers fashioning apparel that are inspired by her textiles and merchandised at Neiman Marcus, Saks Fifth Avenue, Bloomingdale's, Anthropologie, and other premium retailers.

Nasrin quietly built her business largely through referrals. Born in Iran, with very little resources for her love of clothing and fabrics, she would dress up her dolls using dish cloths. Her circuitous road to success started at the age of 19, when she pursued her education in interior design in England. Between her studies, married life, running restaurants, and a holiday trip to Iran, the 1981 Iranian hostage crisis was the turning point that fueled Nasrin to start Colorway in 1998, after decades of textile experience.

From humble beginnings in La Jolla, California, with a bank loan of $900 to purchase a sewing machine, she offered alteration services to a local dry cleaner. Moving to Los Angeles, she worked for Giorgio's in Beverly Hills, fitting celebrities and performing beading by hand. After a stint in retail, managing stores for Max Azria and Daniel Hechter, Nasrin began pursuing her true passion of fabric production and continued learning the trade to perfect her skills. "One would never graduate the school of textile creation," she says.